Tuesday, November 09, 2010

Bi-popular disorder: Playing both poles of the Palin magnet

You know how blogs, news sites and entertainment sites put “Sarah Palin” in a headline (which often also puts the words in the URL) to rack up page views? Liberal, conservative, small blogs, big media—it works for everybody for different reasons.

Well, there’s a fair chance I am completely full of shit, but I think the TLC Channel’s new supplemental site for the Sarah Palin’s Alaska show is purposely courting controversy. The site provides four blogs and a podcast to serve as a newer-media add-on to the traditional network show site. One of the blogs, called Not Taking Sides is the place to talk about politics, because, even though the TV series is non-political, politics are going to come into it, the inaugural post sort of explains.

It makes sense for TLC to do this from a marketing perspective. It’s true that the show is going to be political no matter how it’s positioned so why shouldn’t the very entity that’s creating the buzz get in on some of the discussion action? Negative comments about Palin are not scrubbed, and call me cynical, but some of them almost look like seed comments—they’re too well punctuated and use proper capitalization rules.

Head blogger for the politics section will be Matt Gagnon, Deputy Director of Digital Strategy for the National Republican Senatorial Committee. He’s busy working on a recount, they don’t say whose—maybe Joe Miller’s? So he will show up later.

It’s a funny old world out there in new media land, when commercial interests get in the game and the genuine might be genuine, or it might be a hustle, or might be a little of both.

You have to wonder, though, if Sarah is down with stirring the pot. Admitting there is a political angle runs counter to every description she has applied to the show. She might be OK with it, since the environment is somewhat controlled.