Sunday, May 08, 2011
HBO Go. I miss DVD commentaries but not DVDs. More innovation needed in web/TV convergence.
I’m enjoying HBO Go on the iPad.
As a huge fan of several HBO original series, which are eminently rewatchable, I like having access to the complete archives of favorite shows. Comcast’s OnDemand chooses for me—only letting me at selected episodes of selected series, while HBO Go allows me to dip into whichever season of The Wire I might be in the mood for.
I’ve so fully embraced the whole streaming thing that I rarely watch DVDs anymore, and recently switched to the streaming-only plan on Netflix. I’ll choose to watch something that can be seen instantly and without the physical encumbrance of a DVD. In fact, I’ve developed an active avoidance of DVDs. I can’t quite account for this odd behavior when it means I miss watching things I know I would like, but DVDs have become almost distasteful to me.
There’s one thing I miss: listening to audio commentary tracks, and the studios will have to do something about that. It doesn’t seem like it would be that hard to provide a commentary version of selected online videos, and while they’re at it, I’ll take an MP3 of the audio for my commute, please. (I might even pay, a little.) With well-loved movies and shows, I already know what’s on the screen. I can see it in my head. And so often the commentary doesn’t necessarily map to the action anyway.
In the early days of podcasting we saw some experimentation with amateur commentaries to videos, and I think Battlestar Gallactica even produced an official audio commentary podcast. But podcasting has settled into a rut just generally. There hasn’t been a lot of innovation in recent years. I blame iTunes’ dominance as a podcatcher, which meant iTunes became podcasting’s Billboard top 100 ranking and a main discovery method, which led to elevating the MSM podcasts, and possibly caused amateur efforts to ape old media style and production conventions.
With the rapid convergence of TV and the web there are opportunities to get creative—with show formats, not just technology. Alternate sound tracks wouldn’t just have to be recorded, either; they could be live. I’ve always thought, for example, that sports fans (guys mostly) might like to hear opinionated, partisan play-by-play sprinkled with obscenities. You know, the way guys talk when they’re watching games together. Especially when they are angry at a coach. Wouldn’t that be fun?
Also, there are a ton of podcasts about TV shows. They could mix it up a little, break from their predictable formats and offer commentary tracks, maybe just on occasion, like for season finales.
