Wednesday, October 06, 2010

Tapper’s new show needs a nice cool frame around it

I like ABC’s Jake Tapper, and thought he was terrific as the interim This Week host. He understands new media so it makes sense he’s doing a new online show, Political Punch, on the ABC site.

Too bad, though, that it’s just videos embedded in the very vanilla ABC News web page template. They must have one of those “It’s about our branding” people over there—one of that breed who is actually listened to. I’d say ABC should take a page from MSNBC where the primetime hosts each have their own branding under the network umbrella. Maddow’s site, for example, is cool, it matches her on-air set, while still fitting in with the overall site’s look.